Journal

Field
notes.

Notes, guides and opinions from the field on brands, design, digital marketing and AI.

GuideOctober 6, 2026

What is GEO? 8 ways to make your brand visible in AI answers

People no longer just search — they ask AI. GEO (Generative Engine Optimization) is the work that gets your brand mentioned, accurately and often, in ChatGPT, Gemini, Perplexity and Google’s AI summaries.

4 min read

Google AI Mode and visibility — Dokuzbir cover image

InsightOctober 20, 2026

Decathlon Türkiye says “No Sport Without Nature” with “Trash Catalogues” created with Midjourney AI

2 min read

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What is GEO? 8 ways to make your brand visible in AI answers

Google AI Mode in Türkiye: how does your brand stay visible as clicks decline?

When does a brand need a refresh? 6 signs and the right process

Digital distribution for artists: 8 things to know before your song goes live

X CEO confirms: video calling is coming to X

A substitution at the Super Bowl: Apple Music replaces Pepsi

The e-commerce giant is rediscovering email marketing

Spotify reveals the most FIFA-obsessed countries

Decathlon Türkiye says “No Sport Without Nature” with “Trash Catalogues” created with Midjourney AI

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