Marketing Communication School
Since March 2021 Dokuzbir has designed and managed the website of the School of Marketing Communication (PİO), and runs Google and Meta performance campaigns for each intake.
- Year
- 2021 – Present
- Services
- Web design · Web development · Performance marketing · Meta and Google ads · Maintenance and support
Challenge
PİO, founded within Istanbul Nişantaşı University, offers master’s and certificate programmes in advertising and brand communication. It needed a website that presents its programmes, its academic and professional faculty and its blog, and a digital marketing set-up that reaches the right candidates every intake and guides them to apply.
Solution
In March 2021 we designed and built the school’s website: academic and certificate programmes, faculty, blog and newsletter sign-up, with the same experience on desktop and mobile. During each intake we run performance marketing campaigns on Google and Meta, with the site set up as the landing point for those campaigns. Since then we have also been handling the site’s maintenance, updates and term registration announcements.
Result
Since the school’s launch the site and campaigns have worked together as its digital front door and first point of contact with prospective students.
