Güler Duman
Since 2020 Dokuzbir has worked as the digital team of Turkish folk singer Güler Duman, handling brand consultancy, digital music distribution, YouTube monetisation, social media and her website.
- Client
- Güler Duman ↗
- Year
- 2020
- Services
- Brand consultancy · Digital music distribution · YouTube monetisation · Social media consultancy · Web design
Challenge
Güler Duman is one of the strongest voices of Turkish folk music, and her repertoire needed to be managed online from a single hand: every song on every platform with the right credits, YouTube use returning value to the artist, and social media and the website telling the same story.
Solution
Since 2020 we have worked as the artist’s digital team. We organised the catalogue with correct credits and distributed it to digital platforms such as Spotify, Apple Music, YouTube Music and Deezer; set up rights and revenue management on YouTube; built a content and publishing strategy for social media; and designed a new website that reflects the artist’s identity.
Result
The songs can be streamed everywhere under one correct set of credits, digital use now returns to the artist as regular revenue, and every channel speaks the same brand language. The partnership is ongoing.
